Facebook Exclusive Mixed Match Challenge debuts on January 16th.

WWE declared a fresh out of the plastic new show the previous evening. Appearing on January sixteenth, Mixed Match Challenge is a solitary disposal label group competition highlighting pairs contained one male and one female Superstar, who'll be out to win $100,000 for their preferred philanthropy.
Inquisitively, the show won't be communicated on WWE Network, yet as a Facebook livestream. Why? A straightforward matter of monetisation, as indicated by the Wrestling Observer's Dave Meltzer. Facilitating the Mixed Match Challenge on the Network would include cost without acquiring expansion income, yet Facebook are paying for the rights, settling on it a clear business choice.
It's an intriguing advance for WWE, who media expert Brendan Ross accepts are in effect "essentially came up short on" on their present TV bargain. In this June article, Ross evaluated that stages like Facebook could net the organization around $400 million every year, contrasted with the $140 million they're right now being paid by the USA Network.
With WWE's ebb and flow TV rights bargain up for arrangement next summer, the Mixed Match Challenge looks especially like their first endeavor at trying things out with new conveyance techniques, and its prosperity or disappointment could have a heading on their next TV contract.